Women In Orthodontics | A Network for Connection & Support

If you’re ready to join a tight-knit group of geographically exclusive female orthodontists, get the support, sounding board, and strategies you need to grow your practice with the right “edge” that will give you a leg up, you’re in the right place.

We know that you can have an orthodontic practice that practically runs for you.

Where you show up for just a few days of office time per week.
Where your team fully supports you in all the administrative and management areas.
Where you still get to grow because new patients are starting treatment daily.

We also get that right now it likely doesn’t feel that way. It might feel more overwhelming, exhausting, and oftentimes: lonely.

When you chose to become an orthodontist, you didn’t fully realize you’d also need to –

  • Hire (and even worse: FIRE) staff to support your practice
  • Run payroll with fancy accounting software
  • Work with vendors to add value and revenue to your business
  • Deal with leases, licenses, and other types of contracts
  • Get tons of continuing ed credits every year
  • Stay relevant with innovative marketing and top-of-mind with referral sources
  • Create systems in your office so it runs like a well-oiled machine
  • Schedule intelligently because your time is precious and scarce
  • Work with insurance, banks, and other financing institutions

Sometimes you wonder if you could wave a magic wand and clone yourself if that would solve all your problems. (Having a wife of your own to manage the house while you juggle all these work things would help too!)

The thing is… they don’t teach you ANY of this in dental school.

So, you might be the best orthodontist around, providing the most incredible care to your patients, turning out more and more gorgeous smiles every day….

Unfortunately, those patient care skills don’t help you run and grow a profitable practice.

That’s why we exist.

Women in Orthodontics® Mastermind was created to provide you with the marketing and management strategies you need to become a leader in orthodontics — and to address the unique challenges and concerns that female orthodontists face.

To date, we’ve helped orthodontists reclaim their time while also making more money in their practice, and even more importantly: feeling less alone and wildly supported while they’re at it.

What we’ve learned is that the biggest problem orthodontists keep running into is one that won’t fix itself.

If it seems like you don’t have enough time in the day to juggle being the doctor, and the care-taker, and the manager, and the marketer, and the accountant… that’s because it’s true:

You don’t have enough time to do all of those jobs, because you’re only one person.

The good news is that this problem of “not enough time” can be fixed with simple efficiency strategies.

Having a practice that gives you life (instead of takes away from it) comes down to three key things.

Running and growing a practice that is both profitable and gives you more free time starts with what you believe. We’re here to help you become the leader that will shut off email at a certain time of day or day of week and allow their team to handle it because they both trust the staff they’ve hired and trained AND they believe they deserve that quality time with their family. From marketing to office communication to payroll to patient intake — having systems that run like a well-oiled machine gives you the gift of time. When your staff has a clear process to follow and understands their role in keeping things running, you get to focus on your expertise and know that everything else is handled. You may feel lonely at times as a solo practitioner, but the fact is: you can’t accomplish your business goals all alone. Finding the right mentors, community, and team members is a key piece of the puzzle — and we’re here to help with all of the above. We’ll guide you through hiring and training to set you up for success and provide you the sounding boards and experts so you don’t have to do this all alone.

When you have these pieces all playing well together, anything is possible.
And by “anything,” we mean growing your practice by 2, 3, or even 4 times.

Of course, results vary for everyone based on their personal desires, preferences, and willingness to implement what we teach.

However, we’re confident that with the right mindset, the right systems, and the right support, you can have…

  • Multiple practice offices that run smoothly without you putting in all those extra “after-office” hours
  • A steady flow of new patients to treat that you’re truly excited to work with and help
  • Your dream team of motivated staff members, from the front desk to billing to your treatment coordinator
  • Created 1000s more gorgeous smiles, boosted confidence, and received glowing reviews from happy patients
  • The option to say “no” to challenging patients before you enroll them in a treatment plan
  • Time back in your calendar for uninterrupted quality time with your friends, family, and vacations where you get to go truly off-the-grid for a whole week (or more)

We know what it takes to create and grow a sane, healthy orthodontic practice.
As a matter of fact, we have four ourselves.

This is why we created The Elite WIO Mastermind.
An intimate training and support program for female orthodontists who want to grow their practice with leveraged systems and peer support.

The best part?
You can earn up to 40 CE credits over the year.

Our Story

Courtney and Matthew Dunn started their practice in 2006 from absolute scratch. At the time, they had one employee, no patients, and a ton of debt.

In the beginning, they tried every marketing idea out there to bring in new patients, from visiting general dentist offices to ask for referrals to newspaper ads to starting digital marketing campaigns before that was wildly popular for the orthodontic industry. They tried it all. Then, a year and a half into their office opening, the great recession hit — and it hit the Phoenix area especially hard. Dentists were going out of business, subdivisions became ghost towns, and patients had no money. The Dunns had to be scrappy and creative and quickly adapt in order to stay in business.

According to a study in Phoenix Business Journal, 100 dental offices in that area went out of business in 2009 — but not the Dunns.

Not only did they stay in business during the recession, they grew.

Trying to run a practice when the economy was crap and their service was considered “optional” for most was the best business schooling they could have ever had.

The Dunns kept their practice small and lean and focused heavily on marketing and managing their practice to get new patients into treatment. Matt began learning how to do website design and Search Engine Optimization. They credit a great deal of their growth to effective digital marketing — strategies they still implement and teach to their clients today.

Mindset became much more important to get new patients into treatment. This focus on mindset, systems, and support that helped the Dunns grow their practice during a recession — and even open a third office just 5 years later — is the basis of what they teach inside of their The Elite Mastermind.

What’s Covered in the Elite Mastermind

New Patient Process
Learn the most efficient and care-forward process to keep your revenue flowing and your patients happy.

Google Ads (formerly Adwords)
Ensure you are a top hit in local Google searches, making it easy for new patients to find you.

Marketing Automation
Create digital marketing systems that provide a consistent flow of new patients to your practice.

Doctor Marketing
Our best tips and tools to market as a doctor.

Facebook/Instagram Advertising
Use these powerful social media platforms to reach your “perfect patients” and get them in the door.

Patient Marketing
Learn how to find and speak to your “perfect patient” so you’re happy with everyone who walks through your door for treatment.

Overhead & Cost Control
Implement our recommended strategies to keep your budget in check so you remain profitable as you grow.

Making Your Website Work For You
Adjust your website so new potential patients can easily find, contact, and schedule with you.

Office Systems – Training & Training Manuals
Create manuals to make the hiring and training process even easier.

Scheduling Efficiency & Time Management
Set up efficient easy-to-use scheduling systems that will save you hours of billable time each month.

Clinical Efficiency
Get access to our most recommended operational systems for your clinic to keep it running like a well-oiled machine.

What’s Included in the Elite Mastermind

Private Online Group With On-Demand Support
Get your questions answered in our private Facebook group, just for Elite Mastermind Members. You’ll have the peer support of your fellow (geographically exclusive) mastermind members PLUS on-call advice from Courtney and Matt.

10 Online Training Calls
One Sunday per month, Matt or Courtney (or an expert of choice) will lead you through a live training. Learn marketing, management, and mindset strategies — ask us anything — and access the call recording for a refresher (or if you simply can’t make the live time) any time throughout the year.

Unlimited Q&A
We answer every single question in the group so you’ll get plenty of individual support and guidance. You won’t have to do any of this alone!

2 Live In-Person Retreats
Twice per year (once in the Spring and once in the Fall), we’ll meet for an intensive in-person training as a group. Come learn and connect with your fellow Elite Mastermind members for a truly memorable and practice-changing experience.

An Entire Year of Community, Coaching, & Guidance
Get all of the custom help you need to hit your practice goals.

The Foundational WIO Marketing & Management Framework
Learn the systems we personally use to grow and manage a profitable orthodontic practice.

Earn Up To 40 CE Credits
Use our training calls towards your continuing education credits!

What Our Members Are Saying

You can ask the intimate questions that you have always wanted to know, but are a little intimidated to ask.
– Dr. Shira Tor

My practice has grown 50% this last year and 40% the first year. I can’t think of two more passionate, kind, wonderful human beings. I think they really do their due diligence in terms of what works and what doesn’t.
– Dr. Amani Mora

They’re fun. They’re honest. They’re open. You want to know numbers. They will give you numbers.
– Dr. Lindsay Don

There is that camaraderie. That friendship that I’m grateful for. I have a group of women to hold me accountable. I know I am always going to go back to my practice with new ideas and tips.
– Dr. Shireen Irani

These women are such intelligent, driven human beings. They really help you become a better business woman.
– Dr. Kristen Moore

My business has definitely grown because of what I’ve learned.
– Dr. Shafeena Chatur

Do I Really Have to Leave My Practice, Family, and Life for the Retreats?

We believe that the in-person connection with other like-minded Women in Orthodontics® is one of the best experiences possible. You’ll bond, form even tighter friendships, and learn and grow in an experiential way. That being said, if you can only make one (or none) of the in-person retreats, you’ll still get tons of value from the Elite Mastermind.

What’s the Investment?

The Elite Mastermind is application only.
Accepted applicants invest $14,997 for the year, or choose a payment plan of $1295 per month.

How to Join
The Elite Mastermind is currently SOLD OUT.

Why Join the WIO® Elite Mastermind

Maximize Your Schedule
Your time is precious. The systems we teach will help you see more patients on less days of the week so you can spend more quality time with those you love.

Identify Barriers To Success
Having personal guidance means you’ll get the feedback of two experts who can quickly recognize the gaps in your office systems that may be causing profit leaks.

Finally Nail Digital Marketing
Bring in new patients with techniques that work to help you stand out in your market and expand your reach.

Build New Friendships
Our mastermind members become quick friends. You’ll gain an incredible support system for airing frustrations, challenges, celebrating wins, or simply brainstorming ideas.

Enjoy A Safe Space
Most importantly, you’ll have a truly safe place to share everything going on with your practice without cluing in your competition.

Grow Your Practice
After a year or two of implementing our strategies, it’s possible to hit anywhere from $2 to $4 million of production in your offices. Of course, results may vary based on your specific goals and interests.

How Do I Know if the Elite Mastermind Is for Me?

This is for you IF

  • You are a female orthodontist with at least one private practice, and you’d like to grow your practice
  • You are looking for a safe space and support system of other like-minded orthodontists
  • You are ready to implement new strategies to create more time in your schedule and profit in your pocket
  • You are willing to show up and do the work it takes to grow, as well as support other women in a small, tight-knit community environment
  • You are excited to learn, connect, make new friends, and see your practice transform to give you more freedom and peace of mind
  • You are willing and ready to grow (inside and out) to create a profitable practice that also gives you plenty of free time

This is NOT for you IF

  • You’re not willing to look at your own mindset and how that may be getting in the way of you achieving your goals
  • You think you already know ‘all you need’ to get where you want to go with your orthodontic practice
  • You’re not open to learning or trying new strategies in order to maximize your time, bring in more patients, or create healthier work-life balance
  • You don’t want a group of like-minded female orthodontists for support and camaraderie
  • You are not willing to invest your time or energy in helping others in a safe community space

Frequently Asked Questions

When do the calls happen?

Virtual meetings are typically on Sundays at either 8am or 4pm MST so as to not interfere with your weekday/office hours. We set the entire calendar 4-6 months out in January. If you have a religious conflict for our Sunday call, you can always catch the recording as all meetings are recorded and uploaded to a private group Google Drive folder within 24 hours. So, you are welcome to watch the video on your own schedule, as-needed, and get through the training at your own pace!

Can I submit questions before the monthly call?

Absolutely. We don’t expect everyone to make every live meeting, and that’s normal! As a member of our private Facebook group, you’ll be able to ask questions at any time and get answers quite quickly as we’ll be interacting all day, every day. So, once you have a chance to catch the recording, you can always post questions and we’ll be happy to respond ASAP.

How large is the group?

At the absolute most, we’ll cap the group at 15 people. Our intention is to keep our group small and intimate because we want it to be a place where you can develop tight-knit supportive friendships and feel it’s a “safe, judgment-free space” for anything you’re needing support with. No man-splaining allowed. 😉

When are the retreats?

We offer two in-person retreats as part of the Elite Mastermind. The first is held in the Spring (March to April) and the second is held in the Fall (September to November). We set the calendar in January so you’ll be polled and notified on official dates then!

What if the tech-y stuff is overwhelming to me? Can I still make this work?

Of course! This program was created for you even if you find the digital tech stuff confusing or overwhelming. Our training calls will explain everything in simple, step-by-step detail so nothing will stand in the way of your success.